About Us

The Brothers Behind the Brand

We’re two brothers who grew up with a shared love of adventure, the ocean, and creating things together. Over time, our different strengths - one focused on big ideas, the other on design and detail - turned out to be the perfect balance.

A Leap of Faith

After years in traditional careers, we wanted something more, something that felt like us. We spent a lot of time in the Panhandle of Florida and fell in love with everything it has to offer: the salty air, the docks, the fishing, and the laid-back lifestyle. That’s where the idea for Phishnicked, Inc. was born.

Salt, Sand & Shenanigans

What started as a couple of playful sketches and late-night ideas turned into a brand built around the feeling of coastal living. It’s about fishing stories that get bigger every time you tell them, sun-faded shirts that fit just right, and the laughter that comes easy when you’re with friends by the water. Phishnicked is our way of sharing that life - rooted in humor, inspired by the coast, and always leaving room for a little fun.